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This may not seem like much, but when you consider extensions improve your quality score, lower your costs, and help improve position – why wouldn’t you use them? Location extensions Simply adding and enabling sitelinks has shown to give advertisers about an 8% uplift in CTR. As an example, this is a sitelink extension when you search for “Philadelphia SEO agency:” #GOOGLE ADS STRUCTURED SNIPPETS FREE#For example, a pricing page, testimonials, or a free demo work very well here. These extensions are clickable and it’s best to link them to specific pages thematically related to the text. #GOOGLE ADS STRUCTURED SNIPPETS MANUAL#Manual extensions require a bit more setup, but are recommended for every advertiser using text ads because of their customizability and reporting simplicity. The lists below include all extension types separated by category. #GOOGLE ADS STRUCTURED SNIPPETS HOW TO#The process above outlines how to set up manual extensions, while automated extensions add automatically like the name implies. Google offers both manual and automated extensions. ![]() From the drop-down menu that appears, select the extension you want to create (hovering over each extension will show a brief description of what it does)Ĭustomize each type of extension you wish to set up (Google will provide a preview of your ad as you create it) and then click save. Click the “Ads & Extensions” tab on the left, the “Extensions” tab across the top, and then the large + sign to create a new extensionģ. Once you log into Google Ads, use the following sequence to set up extensions:Ģ. But they all offer a chance for your ad to be more enticing for users to click if you use them correctly. ![]() Some extensions are clickable with hyperlinks, others are not. Therefore, any time an extension is clicked, you pay the same amount that you would if a user clicked your headline. They are built-in features that help you increase your visibility, click-through rate, and post-click landing page views. It’s worth mentioning these extensions don’t cost you anything extra. To grab one of the top positions, bid competitively, implement keyword modifiers, and increase your quality score. Google Ads gives priority to the top ad positions when displaying extensions, positioned on the left side above all organic listings: Or, as Google Ads states, “extensions create more reasons to click your ad.” Extensions effectively give you more space on the search results page if your ad qualifies. Google offers advertisers a variety of ad extensions to help increase ad rank and click-through rate. After all, each search results page only allows a limited number of PPC ads, so qualified clicks are valuable. This is especially true with PPC advertising. Online advertising is very competitive and businesses will do anything to get an edge on the competition. I’ve experienced both scenarios and I imagine you have, too. Alternatively, you may find your daily budget spent entirely on clicks that delivered far fewer post-click landing page conversions than expected. It Tell me if this sounds familiar … you log into your Google Ads account every day to review the previous day’s performance, but you don’t see as many clicks as you hoped. ![]()
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